Logo Design
July 31, 2024I’ve had the unique opportunity to create several logos for creative individuals. Each logo successfully promotes a name and, in some cases, a service offered. Despite not having formal drawing skills, I’ve leveraged my creativity, research tactics, and design eye to create compelling logos that resonate with each client’s vision and audience. This collection showcases how I can translate the client’s ideas into a strong visual identity.
- Project Role: Graphic Designer
- What I learned: Client Consultation, Iterative Development
- Tools Used: Adobe Illustrator
Seayoung Yim
Seayoung Yim is a Seattle playwright and activist based in New York. Seayoung’s logo is a modernized version of her name in Korean characters, digitized to look like a stamp. As an artistic representation of Seayoung’s name in Korean characters, the stamp incorporates her heritage with a modern sense of style. I used a scanned photo of the printed stamp to design a digital version in Adobe Illustrator. I layered in a texture I found through Spoon Graphics to give it a worn feel.
Your Inspiration Unleashed
In her original site design, Victoria used an image of several gold, intersecting circles as her logo. I used that as inspiration to focus on a simpler, clearer image that could still incorporate the spiritual aspect of Victoria’s coaching and be flexible on its own or behind text. Two gold circles to represent “mind,” two green circles to represent “body,” two purple circles to represent “soul,” and a seventh to represent the manifestation of the whole. The gold, green, and purple are used throughout the site as solid colors anywhere the mind, body, and soul are highlighted.
Ready to Fly
The hyperbole of “when pigs fly” is what Fiona uses to inspire others to help them realize their dreams, turning the impossible into reality. I searched for free-to-use illustrations of pigs that rode the line between whimsical and professional. I paired a line drawing with the serif font Cormorant Garamond to create a fun contrast. I love how the pig appears to be taking off from the serif of the ‘y’!
NW Theatre
NWTheatre.org is an independent online publication and performance calendar for local arts coverage in the Seattle area with reviews, interviews, and features emphasizing financial accessibility and underrepresented voices. Since the primary goals for the logo were to be approachable and easy-to-read, we selected Londrina Solid (sans serif), which was intentionally developed to be reminiscent of city signage, which needs to be readable at a distance.
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